Candy and Confectionery
Butterfinger BBs Character development for the popular Butterfinger BB's brand. Each BB was given a unique attitude and their placement varied pack to pack.
I worked closely with former Disney animator Dean Yeagle to create these characters.
Packaging for Nestlé Butterfinger BB's candy, both the regular and fun size packs.
Agogó Gum. Identity and retail box concept for Ecuador's popular gum brand.
Nestlé Crunch fun size bag design celebrating the 4th of July holiday.
Seasonal Toll House Cookie Packs. Starting with Valentine's Day and then also rolling out to Easter, Halloween and Christmas, these packs have "printed" character cookies for kids to bake at home with Mom.
Promotional Wrapper Design. Nestlé wanted to call out attention to their new packaging substrate. A metallic film that did a better job of preserving the product than previously. I thought that we might be able to have a little fun with it.
Slight brand identity refresh to the logo, also adding the golden ticket to the branding. New packaging design.
Crunch with Caramel. A line extension to the popular candy brand incorporating soft center fills. We started with caramel, then rolled out to peanut butter, mint, truffle etc.
