The second project for my Design in Motion class. Here, we are meant to create a 15 second brand ident for a brand of our 

choice, to which I chose IKEA as the brand I would represent. 

I wanted to represent the idea of infinite possibilities within a space. As IKEA markets itself with its simple, 'Do-it-yourself' approach and its ability to decorate any space, I felt that the best way to capture that was to simply show it. The video thus presents the same space being transformed into different rooms such as a living room, kitchen or a bedroom.

Overall, this project was enjoyable for me as I was able to push myself in creating a more 'Motion Graphic' kind of approach as opposed to my previous project.