LAKE AREA TECH 2015-2016 RECRUITMENT CAMPAIGN
A fully intregrated media campaign was produced to target prospective students with the exceptional value of an education with this Aspen Institute Award winning Top 2-Year Technical College located in Watertown, South Dakota.
TV SPOT
Take a look at a recruitment TV spot that captures the determination and focus that is common in Lake Area Tech students.
VIEW BOOK
A 2015 college view book that doesn’t look like any other college view book was the perfect solution for the college that doesn’t look like any other.
RECRUITMENT AD
This rugged, unique looking magazine ad highlighted Lake Area Tech’s unique advantages.
POSTER
An oversized poster was designed by Insight to be hung in high school guidance counselors offices as a reminder of Lake Area Tech’s national ranking.
FLOW CARDS
Insight created a series of mailers that reminded prospective students of the value of a tech school education.
