“History of the Future” Book
This is one of the most surprising books we’ve ever designed. Probably not to the author, or even the reader, but to ourselves.
This is one of the most surprising books we’ve ever designed. Probably not to the author, or even the reader, but to ourselves.
When we started going through its contents, we imagined this would be a rather simple and straightforward text book. We were wrong. It turned out to be quite a difficult and demanding task, one that required getting at it endless times. It is written in three different languages, Portuguese, English and Slovenian, and the texts, even though resembling each other, are not the same through the different languages. More complex, they contain similar structures, but again are not the same from one language to the other, counting a high number of text hierarchies. This introduced the laborious task of dealing with a very complex and unpredictable information anatomy.
More than resolving its information inconsistencies, this book posed a higher responsibility and challenge. The responsibility of addressing young people writing about the future.
About their opinions and emotions, their hopes, fears and dreams. And by drafting the history of the future, they were in fact expressing their personality, their characteristics and their views on the contemporary world.
In fact this book is a testimony of the world narrated by the voice of the future expectations of its young generations. An unexpectedly difficult book to design, and one of our favourite projects.
In fact this book is a testimony of the world narrated by the voice of the future expectations of its young generations. An unexpectedly difficult book to design, and one of our favourite projects.
