Demonstrate that listening to audiobooks is as good as listening to the authors themselves. In this case, William Shakespeare, Mark Twain & Oscar Wilde. Also, we preferred realistic illustrations of the writers (whispering) in the form of headphones to make the communication more compelling.

William Shakespeare

Mark Twain

Oscar Wilde

In less than a week from therelease, awareness of Penguin audiobooks increased by 15%. 7% more audiobooks sold in a matter of few days.