Daily soaps are extremely popular in India. However, they also have a lot of advertising clutter, along with high advertising rates.
We had limited budgets to advertise a herbal memory enhancer. Therefore, standard TV commercials were not feasible. We needed to get innovative.
Every daily soap begins with a recap of the previous episode. We created a 5-sec spot that played after this recap, tying in our brand promise of better memory. Due to the short duration, costs were minimal.
