During e-commerce festivals, delivery boys spend nearly 10-12 hours non-stop, daily, delivering goods. But they are seldom acknowledged or appreciated.

 

Google wanted to celebrate the efforts of delivery boys during their Great Online Shopping Festival.

 

For a change, we decided to put these unsung heroes on the other side of the delivery mechanism. So that they could experience the joy of receiving.We conducted a #SpecialDelivery all across India – where 500 personalised helmets were delivered at their doorstep along with a small ‘Thank You’ note.