With our Client Takeaolot.com, we colaberated with a local YouTube Cellebrity 'Suzelle DIY' to bring our consumers and fans a series of four eppisodes.
At the end of each of the four videos is an embedded link, generally to ‘Suzelle’s Wish list’. Click on this and you are transported to the Takealot.com website, where Suzelle has selected a wide range of items — and most of them are pink, because, well, she really likes the colour pink.
[Suzelle DIY Christmas Special sponsored by Takealot] The idea of a wish list isn’t entirely new, but the association with Suzelle works: just seeing her eclectic range of pink items helps to bring home the concept, while showcasing the range of products that Takealot.com has to offer.
With over 24 400 subscribers and some 2.7 million combined views, the channel certainly has a dedicated following (and there’s also Facebook, Twitter and Instagram). In terms of digital advertising, it is certainly more impactful than banner ads or those annoying spots that get slotted in at the start of a YouTube clip, where you are forced to watch for at least five seconds before you can hit the ‘skip’ button.
excerpt from MarkLives:
http://www.marklives.com/2015/01/ad-of-the-week-suzelle-diy-takealot-christmas-special/#.VPRbSrPF-rY
