As the world’s biggest chemical company, BASF are heavily involved in research and development within the automotive industry. One of their key innovations is lightweight materials for electric cars. A lighter car is more energy efficient and can drive further on the same amount of energy.
We decided to challenge the public perception of electric cars being weak and unsexy by creating an emotive film that celebrated what a clean drive means: freedom. Using images from famous travel iPhonographer, Kevin Russ, the short film inspired people to take the scenic route, and explore the world.
The concept was then extended to a competition where fans were encouraged to share and tag their favourite road trip photos - the best images have been added to a gallery on the BASF website.
