2015
Faculty Department
7.5" x 9.5" / 266 Pages / Edition of 2800
Photography: Justin Chung
Photography: Justin Chung
BACKGROUND
We were a few weeks into the branding process for Justin Chung’s personal identity when he subsequently shifted our attention to a much larger endeavor he had in mind. Enter Faculty Department. Justin began sharing with us the stories of his studio visits and moments with artists, furniture makers and simply people he admired. His photos and recollections of his experience led us to feel as though we were present and knew these individuals personally.
DISCOVERY
Our studio began to explore the personality and tone of voice for the publication through a series of moodboards and keywords. There was an unmistakable academic aspect to the book. Having previously been in medical studies before becoming a photographer, Justin continuing referred to each individual as part of his “faculty”—the teachers and mentors he learned from.
DESIGN
In selecting the right typeface for Faculty Department, we wanted to find one that looked sincere yet academic in appearance. It was important to us that the look of the typeface would seamlessly reflect the same tone of voice of the writing. We decided to go forward with Tiempos, a contemporary serif designed by Kris Sowersby (Klim Type Foundry). Having references to Times New Romans, this provided a sense of familiarity to the text. As we approached the design of the book layout, we aimed to create a layout that felt natural and honest in its presentation.
AFTERWARDS
The journey in making this project was perhaps as enjoyable as seeing the final product. Our team was able to see and experience every step of the process from developing the brand, to seeing the print production first hand in Iceland, to even the fulfillment process.
