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    About

    Justin Chung is a photographer based in New York. His clients and projects include J.Crew, Club Monaco, Procter & Gamble, and Cereal Magazine. T… Read More
    Justin Chung is a photographer based in New York. His clients and projects include J.Crew, Club Monaco, Procter & Gamble, and Cereal Magazine. Throughout the brand identity and website, we strived to encompass Justin’s photography, aspirations and honest approach. In most things for Justin, the goal has always been to be as natural as possible. It’s a common theme in his work and a fitting approach for this project. www.justinchungstudio.com Read Less
    Published:
2015
Justin Chung Studio
 
Branding / Website Design / Brand Application
Photography: Justin Chung
 
BACKGROUND
 
In January of 2014, we received an email from Brooklyn based photographer, Justin Chung. Coincidentally, we were admirers of his work beforehand through social media and his personal blog. From our first conversations and FaceTime video calls, we realized our shared appreciation for the same aesthetics and methodology in our work right away, making it a seamless transition to working together on his personal portfolio as well as his first book, Faculty Department. Justin’s authenticity and personable character is certainly reflected in his work. His photos aim to capture his subjects or the moment in its most natural form. This became the basis for our approach to his brand and online portfolio.
 
 
DISCOVERY
 
Around the same time that we began working on his personal portfolio, Justin also shared with us his upcoming publication, Faculty Department. Justin’s work encompasses a real rich storytelling experience with a personable, relatable quality. In researching typefaces, we strived to find a typeface that offered the same feeling as his photography. Tiempos, a contemporary serif designed by Klim Foundry, became the chosen font for both Faculty Department and Justin’s personal brand. Inspired from Times New Romans, Tiempos carries a certain familiarity to it along with its eloquent form. It’s a typeface that doesn’t feel over the top while still carrying an elevated appearance.
 
 
 
DESIGN
 
Our main emphasis for Justin’s project focused around his online portfolio and carrying the same sensibilities of the brand into the web experience would be our main challenge. We strived to create a layout and navigation that was more unconventional and with a more subtle grid. We challenged ourselves to find the best balance between having minimal structure while providing enough white space to allow the website and its contents to feel “natural”.
 
The same design principles were then applied to a variety of brand application such as a press kit, portfolio book and digital portfolio.
 
To see the website, visit:
www.justinchungstudio.com