Teixeira Duarte Angola wanted to expand the distruibution network in Angola.

The Strategy is to creat small and medium retail stores that will be supported by the CND, at management level, operational support,
marketing, training, communication pieces, among others.

Design the brand for these retail stores.

A popular brand, direct and appealing.

With an angolan character that is made aware by the proximity and convenience and that stands out visually.

The intention is to use an image that is representative of the country, but which at the same time is memorable. Another aspect to consider
is the ability to develop a friendly brand, popular and, mainly, with capacity of communicating through reproduction in different situations.

The watermelon is a response to all these demands: 

It is a product native to Africa. Can be made into a friendly brand. It is easily recognizable and memorable.
Allows you to create a repertoire of communication situations