Final printed handout was business card sized, yet featured the product for an informal product introduction.
Project Details
Role Played: Design, graphics and pre-press
Product: Informal product-promoting "flyer"
Prospect: CISO's and other InfoSec decision makers
Goal: Develop a piece that subtly promotes a new physical product in person, without alienating potential customers with overpowering sales tactics
Placement: Handed out at strategic in-person networking events
Imagery:
• Actual physical product photo placed at bottom of card to be visible but not overwhelming
Success:
• Representatives at networking events could use the card to easily talk about the product, and leave contact information in a non-sales manner
3.5" x 2" printed "advertisement"
