Unfolded mailer "inside"
Project Details
Role Played: Design, graphics and pre-press
Product: Direct-response folding self-mailer for an investment firm
Prospect: High net worth investors aged 55-70
Goal: Generate leads via whitepaper
Placement: Mailed to chosen segment of a house file
Imagery:
• Attractive photos of retirement places mentioned in the whitepaper
• Photo of physical whitepaper featured for clarity in the ask
Success:
• Piece was designed to be USPS ready to reduce cost without the need of envelopes
• Easy to understand copy written at top of response form with diagram
• Adhesive added to final product to promote privacy of the prospect's email address through the mail
• Adhesive added to final product to promote privacy of the prospect's email address through the mail
Displaying the method of folding
Information Side - 15" x 12", Folds at 9" and 6".
Mailing side - 15"x12", folds at 6" and 6".
