ROAD SAFETY ICONS
Whatsapp / Gmail / Facebook
“Don’t Text & Drive" Road Safety Social Message by Digi Telecommunication
THE BRIEF
Educate Malaysian road users about the dangers of using their phones while driving.
Educate Malaysian road users about the dangers of using their phones while driving.
THE INSIGHT
Mobile users are now focusing less on their surroundings, and more on their smartphones.
This can be a safety hazard especially for drivers, who text, chat, and talk, while driving.
While they look at the phone screens, they could miss what’s happening in front of their
Mobile users are now focusing less on their surroundings, and more on their smartphones.
This can be a safety hazard especially for drivers, who text, chat, and talk, while driving.
While they look at the phone screens, they could miss what’s happening in front of their
window screens.
THE IDEA
We want to raise awareness that the little things you miss can cause big problems.
Since the problem concerns heavy social media and social messaging app users,
We want to raise awareness that the little things you miss can cause big problems.
Since the problem concerns heavy social media and social messaging app users,
what better way to illustrate our point than by using social media and messaging app icons.
1. Using a poster, we hide a message that can only be viewed when you look at it closely.
1. Using a poster, we hide a message that can only be viewed when you look at it closely.
The poster shows how something small and negligible can cause catastrophe to not only the driver, but to other road users as well.
2. Message interruption in gif while using Whatsapp, Facebook or Gmail while driving.
CREDITS
Advertising Agency: TBWAKL
Client: DiGi Malaysia
Product: Road Safety Social Message Awareness Campaign
Executive Creative Director: Sa'ad Hussein
Executive Creative Director: Sa'ad Hussein
Creative Director: Ian Lee
Creative Group Head: Fazlee Sabbarudin
Senior Art Director: Ben Tan
Copywriters: Fazlee, Shune Tak Lee
Senior Art Director: Ben Tan
Copywriters: Fazlee, Shune Tak Lee
Production: King Yee Teo (Mirage Works)
