UBER.MEN
INI CARA AKU. THIS IS MY STYLE.
Skin care & beauty product for men
THE BRIEF
To use a brand ambassador as a catalyst to the brand for all man in Malaysia.
THE IDEA
To use a well known brand ambassador “Joe Flizzow” to represent the brand that carries his attitude, confidence and style for all. “INI CARA AKU” - “This Is My Style”.
THE EXECUTION
From brand building to product launch integrated campaign and on-ground activation.
CREDITS
Creative Director: Fazlee Sabbaruddin
Senior Art Director : Ben Tan
Copywriter: Fazlee Sabbaruddin, Wong Wei Lyn
Designer: Nadzrin Hakim
Photographer: Studio DL(David Lok, Sok Lin)
Client Service: Judy Wong, Charmaine Chow
Others
Sa'ad Hussein (CCO),
Sa'ad Hussein (CCO),
