Calgary’s second-longest established, regularly performing musical ensemble. Dave Jones, the band's director and originally a trumpet player himself, founded Prime Time Big Band in 1994 as a rehearsal band. Prime Time Big Band now has a dedicated following of more than 1,200 e-mail newsletter subscribers, performing a minimum of 21 concerts a year and entertains at least 120 people at each of their concerts.
NEW VISUALS FOR EACH PERFORMANCE
Each of the group’s standing biweekly performances demands new and refreshing graphics. Inspired by guest artists, the seasons, and themed performances, Posters, Ads, and both print and web graphics were created in order to inform fans and the public about upcoming events. As the group's Art Director, and with the help of Publicist, Sheila Thistlethwaite, we were able to Increase the band's visibility using targeted graphics.
CELEBRAITING ITS 20th ANNIVERSARY THIS YEAR
Every two weeks, the 20-piece Prime Time Big Band plays a new program to packed houses of all ages. They come to hear music ranging from Duke Ellington classics to The Big Phat Band’s exuberant contemporary tunes. Prime Time’s membership is made up of almost all of the city’s most veteran jazz musicians, including Eric Friedenberg on saxophones and woodwinds, Al Muirhead on trumpet and flugelhorn, Brian Walley on trombone, Kai Poscente on bass, and John de Waal on drums. All members of the band are professional musicians.
(Our consistent service to the band includes creating and providing design and text for Internet and print outlets, creating and sending media releases and listings, sending music and information to radio stations, and follow-up with all media for interviews, guest lists for events and additional information It was imperative for our visuals and graphics to be dynamic, fresh, and exciting since the baseline information for each event was fixed.)
PRIME TIME BIG BAND SATURDAY BRUNCH CONCERTS
In October 2014 the band celebrated its 13th Season at the Ironwood Stage & Grill in Inglewood. Now in their 14th year of standing biweekly Saturday afternoon brunch performances at the venue, the band has truly accomplished something not many others can. To highlight this event, we doubled our publicity and graphics to be shared on all media platforms, and the campaign is still used to date to advertise.
