Network Newspapers
BRANDING
Visual Identity
Visual Identity
Visualize 10 of Canada's largest publishers of paid English-language daily newspapers with an estimated weekly readership of nearly 5 million people. Based in Ottawa, Postmedia is a 24-hour network operations center which coordinates a large and growing team of journalists producing original content that reaches millions of Canadians daily through print, digital services and television.
To reach its cross-country network in Canada, I created a project involving one ad across multiple platforms. An exercise in Visual Identity Standards, it was imperative that these ads were consistent for all 10 Postmedia newspapers and Reader Panel campaign ads which spanned five time-zones. The variations of color and size represent each newspaper’s brand identity.
