DIGITAL
Access
A campaign created to promote
The Province's Digital Access
incentive. Examples of print and web ads, banners,
web splash pages, info boxes, train and rod posters, and
digital displays used throughout numerous venues and platforms
across Vancouver and the rest of the province to allow for optimum visibility.
The Province campaign ran for one year, after receiving feedback from readership 6 months into the project, the design, layout, images and color scheme were changed to refresh the campaign. We subsequently did a seasonal refresh as time went on, approximately every 2 - 3 months to reflect holidays.
The Province is a daily newspaper published in British Columbia operating since 1898. According to a recent NADbank survey, The Province's average weekday readership was 520 100, making it British Columbia's most read newspaper. As of December 2001, its six-day (Sunday to Friday) average circulation was estimated at 167,746 copies a day.
