When we developed the Sanford Health brand, we knew we needed music that would align with our brand, both the parent and the centers of excellence. We started with the parent brand track, a three minute piece. It had enough movements, instrumentation and layers, we hoped to pull moments from it that might work with the COEs. I got to inspire and direct our composer through multiple versions until each track sounded like us.
Here is the three minute parent track.
Here is the three minute parent track.
Here is the :60 version of the parent bed.
For Sanford Children's, we created three tracks, one to align with each major target audience: Tikes, Tweens and Parents.
Here is the Tikes' track.
Here is the Tikes' track.
Here is the track for Tweens.
This is the track for Parents.
The music for Sanford Women's.
Here is the Sanford Cancer track.
Sanford Heart music.
Finally, Sanford Orthopedics Sports Medicine.
