Ben Ducker's profile

Be More Dog - Space Cat

I created and Art Directed this campaign with the help of Framestore and the VFX team responsible for the Oscar-winning film, Gravity to create the TV ad as the next instalment of O2 Be More Dog.
 
To advertise O2's Sim Only deals we launched our Cat into space where he discovers a whole new universe of deals and offers available via an O2 Sim.
 
A still taken from the TV ad.
THE MOTHER-SIM HAS LANDED - One of 4 press visuals
Press artwork - Get a free coffee every Tuesday from Cafe Nero with an O2 Sim Only deal
Generic poster for retail
Development art for our cats space suit. A larger glass bowl helmet was needed for his head turns and the horizontal angle of his body position.
Experimenting with cat body positions while in space.
I even had to pull my Texas accent out of the bag for our 3 radio Ads.
Creativity-online.com
postperspective.com
Little Black Book - lbbonline.com
Be More Dog - Space Cat
Published:

Be More Dog - Space Cat

Working with Framestore, the VFX company behind the oscar award-winning film, Gravity to send our cat to space for the latest O2 Be More Dog camp Read More

Published: