BACKGROUND
The South African Maritime Safety Authority (SAMSA) was established in 1998. The organisation strives
to ensure safety of life and property at sea, prevent and combat pollution of the marine environment
and promote our country's maritime interests.
SOLUTION
We designed a visually engaging Annual Report that can be used as a marketing tool to key stakeholders
and the public. The report cover unfolded into an info-graphic of the world's seas, with Southern Africa
centred on the front cover. In doing so, we positioned SAMSA at the centre of the picture, as Africa's gateway
to the world's seas. The unfolding map underpinned SAMSA's vision of expanding their influence outwards
and exploring new territories and possibilities. Ripples on the map and report cover echoed the thought that
it takes one wave to start a ripple that can travel across the globe and underlined the company positioning
of 'Expanding Possibilities'.
