The South African Maritime Safety Authority (SAMSA) is a Department of Transport public entity that was established on the 1st April 1998. SAMSA’s mandate is to ensure the safety of life and property at sea, to prevent and combat pollution of the marine environment and to promote our nation’s maritime interests.
Annual reports are often perceived as visually unappealing, technical documents with no concept or story. We were briefed
to design SAMSA's 2014 Annual report in a way that challenged this perception, and also communicated SAMSA’s vision;
to lead South Africa towards a better future and to create a legacy of prosperity.
We designed a visually engaging Annual Report that can be used as a marketing tool, but also tells SAMSA’s unique
and remarkable story of transformation and democracy.