THE CHALLENGE
Designers are indundated with direct mailers, resulting in high effort communication
with low impact. Designers tend to treat paper as an afterthought in the design process. We needed to break through the clutter, creating high impact results with low effort.
The goal: to inspire designers to concidder their choice of paper from the start of the project.
with low impact. Designers tend to treat paper as an afterthought in the design process. We needed to break through the clutter, creating high impact results with low effort.
The goal: to inspire designers to concidder their choice of paper from the start of the project.
THE INSIGHT
To use what all designers start their day with as a messaging vechile, a cup of coffee.
OUR SOLUTION
A series of cups made from 25 different Arjowiggins papers, brought to you by our client, local paper merchant, Antalis. Why? Because we wanted to get creatives to stop treating paper as an afterthough in the design process. We wanted them to ‘start the day with paper”.
