Mercedes-Benz Auto Show in Taiwan
This exhibition is Mercedes-Benz's future mobility vision
with planning the immersive experience from creative thinking, strategy execution, and online and offline integration.
The biennial Taipei World New Auto Show, we take "The Future is Now" as the theme, and based on Mercedes-Benz's C.A.S.E strategy, it creates the future cityscape of Taipei in 2030, presenting Mercedes-Benz's vision for future mobility. With an area of 2479 m2, facing about 100,000 visitors during the 10-day exhibition period, we demonstrated all-around capabilities from creative development to O2O, software and hardware integration, and design to execution, setting a new benchmark for the world's new car exhibition.
Changing our Taipei City appearance along with mobile demand in the future.
Civic Boulevard has transformed from the early railway tracks to underground railways and rebuilt it into flat roads and elevated roads, after that transformed into a "civic skyline garden," the underground passage transformed into an "underground expressway."
"The most realistic situation." we focuses on bringing out the details of lifestyle that can be reached in the future, close to the lives of the people, and raise the vibes.
Electricity opens up a "new imagination of future cities," and "citizen expressway-exclusive passage for trams" presents the possibility of mobile charging for electric vehicles. In the "Cinema of the Future," people use sound to convert into power supply for the city. Use the exclusive 2030 Taipei citizen card on the mobile device to complete the chores in life, so that life and technology integrates.
Online and offline integration one web + one ID = one experience.
Exclusive citizen card and exclusive guide webpage, you can browse the introduction of each district, search for vehicles, and even make reservations for test rides and sign up for experience area activities in the system. The system can give different rewards and redemption coupons depending on the participation. It achieves automation, unstructured, highly autonomous, and stress-free free guided tours.
