Mercedes-Benz SMART Pop-Up Store
The smart brand under the Mercedes-Benz group has always been known for its core values of disruptive imagination and courage to break through. This central philosophy is not only embodied in product functionality, but also shines through in its life philosophy. As the creative director for the smart marketing strategy team, in seeking breakthroughs in marketing strategies, we collaborated with the Instagram-popular dessert shop - but we love butter, which also dares to disrupt imagination and seek self-breakthrough, for a cross-industry collaborative marketing.
The perfect experience comes from demanding the details, and providing customers with the highest quality has always been the corporate purpose of the creative team. From concept design, 3D simulation environment to on-site implementation, we strive for the best quality. In addition, because the Native Concepts has a complete creative design team, the design of the limited-edition product in this cross-border cooperation is also made by the team.
Through interactive experience devices, consumers can create exclusive style videos that showcase their personal style in line with the brand's core spirit, by real-time recording and post-editing in front of the convex lens art installation.
法律申明保文
本網站所有內作品階為任職公司間作為創意總監所指導之專案，所有案例皆為品牌已向公開大眾以及媒體主動揭露之資訊。本人謹將作品以個人創作觀點分享作品，並無意圖為自己或第三人不法之利益。本作品內所有照片皆嚴禁拷貝、轉載任何可能透過網站案例進行不法之用，若有屬實將提起法律訴訟。
法條依據來源〈 營業秘密法第2條 〉
本法所稱營業秘密，係指方法、技術、製程、配方、程式、設計或其他可用於生產、銷售或經營之資訊，而符合左列要件:一、非一般涉及該類資訊之人所知者。二、因其 秘密性而具有實際或潛在之經濟價值者。三、所有人已採取合理之保密措施者。
