How could I better call this branding project I made for a company which still doesn’t have a name?
I worked hard on some solutions but the client didn’t want to solve his problems… I think nothing can prevent you from a little failure even if you are well experienced.
Everything that deals with design is dealing also with people, opinions and misunderstanding.
Sometimes you are lucky, sometimes not so much. You should always be aware of that.
The company sells goods for water sports. I first tried these four different solutions around the word Marenostro, the Italian sea. In the last one I tried a completely different solution, changing both the word and the design. I don’t know what the word Skeg means, but I like its sound.
All those first solutions were not accepted by the client. So I tried others solutions paying great attention to his last advices. The result was the same of before: I decided to resign for this project. Now it will show up only on my portfolio.
