Memorie Tart Branding
Memorie Tart is a leading self-created tart brand in the Asian region. Known for its sweet and delicious flavor, the tarts are mouthwatering, with a signature crisp crust being their trademark. Originating from a cafe business that initially focused on cross-cultural food and beverages, they have evolved into a chain of tart stores.
Our responsibility extends beyond managing brand image and planning; we meticulously handle details of various large-scale design projects, including packaging, uniforms, merchandise, posters, and more. Our goal is to elevate Memorie Tart to international standards, ensuring their tart image resonates deeply with consumers. The colors, fonts, and design elements we employ are all based on consumer preferences, aiming to achieve the goals of deliciousness, affordability, and eye-catching appeal.
In terms of design, we incorporate elements from the three major ethnicities in our country to seek universal appeal. This design philosophy aims to make more people love tarts, breaking free from traditional frameworks, much like enjoying sweet doughnut treats.
Client
Memorie Cafe
Art Director
Jay Lim
Copywriter
Vivian Toh
Designers
Jay Lim, Esther Khoo, Carol Chan, Chen Jia, Liyi, Ray, Nic & Ying Han
Photographer
Weiloke Photography
