Screwfix have seen a 5 year period of growth. With this success they have become guilty of forgetting their core range, falling out of love with screws.
Screws are their heritage products, it is where it all began. However without the care and attention a brand needs, the packaging for these has become stale. Time for a refresh. Considering the heritage of the older products, the features of the more premium lines and the benefits of each, we developed a series of packaging designs for all screw ranges. These required a uniformity, whist at the same time each brand maintaining it’s own identity. One family made up of many individual personalities.
The solution was a bold typographical design. A no-nonsense approach to each screw and it’s proposed use.
