As part of a nationwide promotional campaign, we were tasked with producing a television advert to showcase Cerasure technology – an innovative ceramic coating applied to a range of housewares under the Tower brand.
Working closely with the directors of RKW ltd, we had to produce a 30 second video that not only educated viewers about the revolutionary Cerasure coating, but also had style, pace and huge aspirational appeal. By using super slow motion footage, coupled with sophisticated lighting, a slick-looking TV advert was born. After initially generating storyboards and writing the script for the voice-over, all live-action footage, motion graphics and final editing was completed in-house with the video ready to be broadcast on national television with immediate effect.
The Tower Cerasure TV advert has been shown 100's of times across the country, on dozens of stations including ITV, Channel 5, More 4 and many Sky channels.
