LANE XANG BRANDING & PACKAGING DESIGN
" Embracing Tea Drinking Culture With Ease "
Tea is one of nature’s bounty that humans had been enjoying over the span of thousands of years, with an early credible record of tea drinking dating back to 3rd century AD. Whether if its now or the past, humans had always been looking for ways to enjoy good tea for medicinal, spiritual, cultural purposes and also as a symbol of status.
Focusing on providing unique, high-quality, healthy andsafe teas made from genuine ingredients in Laos, Lane Xang hopes to bring the goodness of Laotian tea to the world while helping the local Laotian people who live in poverty.
“ Making authentic, safe, and quality teas in Laos easily accessible for tea lovers, so that they could embrace the tea drinking culture with ease. ”
Client / LANE XANE, Laos
Design Team / TSUBAKI KL & Leadlab Ipoh
Photographer / Weiloke Photography
Finishing / Embossing, gold hot stamping & Spot UV
Project Year / 2021
