Creating a campaign to make men visit the GP more often. This campaign was created for my Final Major Project due to research I found on the amount of men that died each year from illneses that could have easily been avoided if they had visited the GP sooner. 

My idea was to combine mechanical objects with the body/body parts, to show that our bodies are all like machines and sometimes they break down. My target audience was towards men and to associate men with mechanical objects I felt was is a good approach. I felt that the connection between men and machanical tools would attract my audience to engage and focus on the posters and the message I am trying to portray.

A magazine that was created to back up the campaign, explaining what the symptoms of the most common diseases that kill men are, and explaining what to do with these sorts of symptoms, which is to visit the GP as soon as possible.