A product was to be created for Boost with the name, branding, packaging and advertising campaign for the launch of a new natural energy drink, with a core target market of 16-25 females, but not to exclude male audiences either.
Bottom right of the page shows the Hydrogen and Oxygen molecules, which come togeather to create water. I also used this idea of both combining each other, to create the number 8.
From here on I researched which name would be best to link into BOOST's previos products, but also went with the number 8 really well. This eventually came to the word active, or 'activ', which was then added with the 8.
I decided to look at the routes of water and the deeper meaning behind water, eventually this lead me to discover the water particle shape, which I then changed and designed to look like the 'A' shape which would represent the name active8.
Begginning to find the shape that I am happy with, that links product to water, but also looks like a brand new product.
eventually developing the bottom left logo to take on screen for the final logo for the product.
Final Bottle design shape
Bottle design images. Created the new shape to go with the new product design.
Logo finished and developed, colours represent the flavours, whilest the right leg always stayes blue to represent the water in the product.
