Futuring is a multidisciplinary consultancy who service female-led brands through integrated e-commerce solutions.
Our approach to the brand identity was to unify the idea of technology, the digital space and femininity. We did this using multiple techniques of transparency in a literal sense, tactility and movement. Our wordmark is dynamic and is applied in 3 different arrangements demonstrating the ever changing nature of the digital landscape.
The business cards feature a delicate chisel emboss that when pressed, create transparency. A strong value of Futuring and a perfect metaphor to represent the initial interaction with the brand.
Our approach to the brand identity was to unify the idea of technology, the digital space and femininity. We did this using multiple techniques of transparency in a literal sense, tactility and movement. Our wordmark is dynamic and is applied in 3 different arrangements demonstrating the ever changing nature of the digital landscape.
The business cards feature a delicate chisel emboss that when pressed, create transparency. A strong value of Futuring and a perfect metaphor to represent the initial interaction with the brand.
