VGC partnered with BITS Pilani to bring alive their vision for a new age b-school, christened BITSoM (BITS School of Management). Carrying forward the BITS Pilani legacy of excellence, BITSoM is be led by its Chancellor, Mr. Kumar Mangalam Birla and an esteemed Governing Council.

VGC’s core task was to strategically carry forth aspects of this legacy into a new, future-focused brand identity without directly linking the two brands. 

Starting with an in-depth strategic exercise, the brand was created in close partnership with the BITSoM and Aditya Birla Group teams. We led the comprehensive exercise and also created compelling communication for their multimedia and multichannel launch campaign.

VGC – as an expert branding agency, identified key aspects of the new brand and brought them to life through relevant symbolism within the concept of heraldry (an ancient practice, still in use, where elements of nature that have specific representations, come together to create a unique crest or symbol that collectively becomes an identifying mark for organisations, families or even governments).

The symbols taken forward were the Tiger – representative of India, leadership, agility & vision, and the Sun – representative of new beginnings, a fresh approach, the origin & energy. The brand identity collectively represents BITSoM’s origins, it’s global outlook, future-focus and emphasis on moulding next gen leaders for a new age world.

VGC also created a compelling launch campaign that was designed to stand out from any other communication in the education sector and highlighted the key USPs of the new brand. The campaign was launched digitally and in mainline media.