As I progress into third year and start completing more freelance based projects it is important that I have a professional, supporting identity that represents me as a designer.
As part of my self-branding a range of collateral was created ranging from a unique logo based around my intricate fingerprint pattern, to a portfolio booklet that introduces aspects of my personality, beliefs and work.
The project gave me the chance to create something that truly reflects me, so aesthetic choices relating to the colour scheme, typeface and stock were all chosen to represent my ethical approach to design and love for the slightly obscure.