Abigayle Libberton is a third year photography student coming to the end of her studies at Leeds College of Art. About to progress into the professional working environment Abigayle was in need of an identity that represents her individuality and photographic practice.
The main element of the branding proposal was a sophisticated logo marque that combines Abigayle’s initials within a circle, forming balance and visually referencing a camera lens. The simple colour scheme of black and white was applied across all touch points of the branding to convey integrity and style, two founding elements of Abigayle’s practice.
A promotional mail out was also created as part of the project giving Abigayle the ability to send select project images to clients and potential employers.
The booklet was bound using a two-pronged binding clip, giving Abigayle the freedom to add, remove and reorder the pages of the publication.