Nouvelle étiquette has been invited by MUDAM-Luxembourg within the framework of the exhibition
INTO THE PROCESS of the Luxemburg's design Biennale: Design City

We proposed a progressive typographic installation “How to do things with words” on the construction fence of the Cours des comptes in the center of Luxembourg City (Place d’Armes). 

Between graphic design and plastic work, the installation reinvests public space by proposing poetic and offbeat phrases.

“How to do things with words” is produced in collaboration with Gaëtan Naudet-Celli (Les éditions Hiatus) and Mudam Publics. Before the actual intervention on the fence, a writing and typography workshop was held with two classes of the Lycée Aline Mayrisch, supervised by Claire Flammang and Dan Weyler.

1.Typograhpy Workshop With students
How to create a vernacular and modular font with FontStruct using pictures of various letters taken in the city of Luxembourg.
The purpose of this initiation was to intrdoduce the students to typography and to make them look at their city in a new way. Looking at the letters instead of the buildings.

2.Writing Workshop
How to create phrases and poetry using formal constraints from the “OuLiPo” french litterature's mouvement
Here are some constraints we used:

THE “PRISONNIER”
Create a text using only letters with no ascenders and descenders. aceikmnorsuvwxz

THE “BEAU PRÉSENT”
Create a text using only letters of a name, as a present to a person. 
We chose: Luxembourgeois (begilmorsux)

THE “TENTATIVE D’ÉPUISEMENT”
Spend two hours somewhere trying to write everything that you see The purpose of this workshop was to introduce the students to a new way of writing, and a new way of looking at their streets. Look at your town as an inspiration source.

3.Type Design
How to draw a font that would fit with the subject, and also with the particular way of displaying the work in the end (using A3 sheet as a module).

We drew a monospaced font wich proportions are based on a Din A3 paper sheet.
These proportions are related to the way we chose to display the final work: 
A full palissade filled with A3.

We chose to draw a monospaced font as a reference to the writing process and to the writing machines, which are very well known "design" objects (as our installation took place in a product design biennale)

We called that little font:
Luxembourg mono

4.Graphic Design 
How to display the text produced by the students in a pleasant, impactful and meaningfull way.

5.Installation 
How to invest a 19m public palissade with only sheets of A3 paper. Actually 700 sheets of A3 paper. Yeah. that’s a lot of paper.