The Brief
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Demonstrate Kimberly-Clark's sustainable practice as well as their ethical values to new employees.
The Concept
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To produce a reusable memo pad, illustrating a different quote per sheet, relating to ethics and sustainability. The memo pad is designed for new employees at Kimberly-Clark, to reinforce their values and essentially educate them each time they need to write something down. The structure of the memo pad is inspired by Kleenex tissue boxes, whilst the individual sheets pull through the gap in the lid and tear off in the same way as Andrex toilet roll. All of the symbols printed on the exterior illustrate the subject matters of the quotes, for example, the top left is to represent 'employees' whilst the leaf represents sustainability.'
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Copyright 2014, Laura Wallbridge-Bruce. All Rights Reserved.
Copyright 2014, Laura Wallbridge-Bruce. All Rights Reserved.