The Brief
 
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Design a pasta measuring tool for Love Food Hate Waste to help reduce food waste within supermarkets.
 
 
Concept
 
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Considering the way in which pasta is packaged, the measuring cup has been designed as part of the pasta packaging. It would therefore be displayed in the supermarkets with the recycled plastic bag sat inside of the cup.
 
The video portrays what the product would look like if manufactured using recycled plastic (the same as existing products), whilst the prototype photographed has been created using carton board to simply demonstrate the functionality of the product. 
Thank you for viewing my work, all feedback is appreciated!
 
 
 
Copyright 2014, Laura Wallbridge-Bruce. All Rights Reserved. 
Love Food Hate Waste
Published:

Love Food Hate Waste

A measuring cup designed for Love Food Hate Waste, to help calculate the recommended amount of pasta for one person in order to reduce waste.

Published: