Identity
The logo mimics the look and feel of a dew drop. Both the icon and the wordmark are organic and refreshing in shape and color. They can be used in combination or stand alone, depending on the circumstances.
Brand Guidelines
Brand guidelines ensure consistency across various brand touchpoints. Proper treatment of the logo, typeface and color options, and applications such as employee uniforms or a delivery truck design are among the many details established for the brand.
Business System
The letterhead, envelope, and business card maintain the organic brand feel with some rounded corners and enlarged leaf texture.
Website
The website is a place for customers to get a sense of the brand, learn about ingredients, and make purchases. As if all of this isn’t incentive enough, visit the website for playlists specially designed to liven up a customer’s dishwashing experience.
Dew promotes a campaign to encourage clean living. Visitors on the website can pledge a personal promise to reduce their ecological footprint.
