The logo captures the hand-made nature of the Dark Horse beer and the rugged personality of the Dark Horse family. The name and the iconic symbol, the horse, are now one in the same. The flowing mane of the horse represents a wild sense of adventure in brewing customers unique beer.

Coasters, stickers, T-shirts, & signage advertise and reinforce the brand. When you get your customers to willingly wear a T-shirt of your face, you know you’ve made it.

The package mimics the typographic style of the logo. Warm colors, organic shapes, and a message from the founder, owner, and head brewer himself makes this packaging feel as handmade as the beer.

The letterhead and envelope are printed on recycled paper. No bleaching, gloss, or varnishing for this no-nonsense brand. The business card doubles as a bottle opener.

A menu should delight the eyes as well as the tastebuds.

The Dark Horse character is maintained in the website through the use of color, texture, and informal language. In addition to being a tool for users, the website is a place to tell the story of the Dark Horse family.