Brand Refresh and Visual Identity Design
CLIENT:
Flathead Valley Hops
PROJECT MANAGEMENT AND PHOTOGRAPHY:
Picture Montana
CREATIVE BRIEF:
A growing family-owned hops farm needed to update their logo and overall brand to attract new customers and improve their sales. They liked certain aspects of their existing logo so the goal was to create a brand refresh that would better reflect the values of the company. Using a more sophisticated typeface and updating the logomark gives this brand a clean visual identity that feels established and professional.
