Ways 2 Wellness 2022 Brand Refresh
Client:
Ways 2 Wellness
Creative Brief:
Ways 2 Wellness creates custom-branded wellness programs and publications, designed for seniors, communities, and dementia caregivers. Their main product is puzzle books with an assortment of senior-friendly activities including coloring pages, crosswords, Sudoku, and mazes.
The goal of the project was to develop a new visual identity that better reflects the current path of the company as becoming a viable solution custom promotional products.
The company wanted the logo to be professional and clean, yet creative and friendly. Accessibility is a prominent value for Ways 2 Wellness.
The refreshed logomark is a playful spiral creating the letter "W." The mark can easily be used in single-color, two-color, and gradient options for various branding applications. It can even be clearly recognized at smaller scales.
The fonts chosen were Proxima Nova and Minion. These are hybrids of classic and modern typefaces, creating a timeless look that can pair well with most brands. The minimal ornamentations make these typefaces great candidates for type-setting white-label products, a large aspect of the Ways 2 Wellness brand.
The brand colors are chosen to promote calm and uplifting emotions as well as to stand out among competitors. The two shades of blue are calming and trustworthy, while the pink is uplifting and fun. The pink is used as a minor accent to avoid over-powering brand materials.
Before the brand refresh, Ways 2 Wellness was seen in the industry as only a small startup selling activity books. Now, with fresh brand identity, they have attracted larger clients nationwide and have generated more revenue with their existing customers by providing higher-quality products. With clear and cohesive branding, Ways 2 Wellness is able to communicate their mission effectively around the country.
