SABRIC
CYBER CRIME FILMS
'It’s obvious that cringeworthy content catches attention. So why is sharing personal information online not?'
CLIENT
Sabric
CAMPAIGN NAME
SABRIC Some things shouldn’t be shared
THE CHALLENGE
In this digital age, scams seem to lurk around every corner. To most, they seem so obvious. But time and time again, people fall for them. We needed a campaign that would illustrate just how obvious these scams can be.
THE INSIGHT
You wouldn’t share your toothbrush. How about the gum in your mouth? Or your gym towel, your razor, your underwear?! Obviously not! So why do people share their personal passwords and PINs?
THE SOLUTION
We dialled up the gross factor to show people just how ridiculous sharing personal info can be, by making them cringe. And, once we’d got their attention with our cringeworthy content, we told them how cringe it is to share their personal details online – giving them something to think about while brushing their teeth, chewing gum, going to gym, shaving, or getting dressed.
CYBER CRIME AV'S - SOMETHINGS SHOULDN'T BE SHARED
Sabric - Some thing shouldn't be shared - Bubble gum
Sabric - Some thing shouldn't be shared - Razor
Sabric - Some thing shouldn't be shared - Tooth brush
Sabric - Some thing shouldn't be shared - Towel
SABRIC - BTS
DESIGN & TYPOGRAPHY TREATMENT
