'A larger than life personality'

HiFi Corp - School of Black Friday

HiFi Corp needed to promote Black Friday but we feel like the world is completely oversaturated when it comes to traditional retail adverts.

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We needed to think out the box. Oh, and everyone loves an underdog. 

We had to break to mould of traditional retail advertising and breathe some new life and personality into the retail space (and capture the hearts of the nation while we were at it). So, we created a hilariously obnoxious, larger-than-life anti-hero to teach and prepare consumers for the inevitable Black Friday rush and, most importantly, show them how to take advantage of the Black Friday deals HiFi Corp has to offer.