Halls Breath For It 2021 - 2022
'Halls gives South African creatives room to breathe'
CLIENT
Mondalez - Halls
CAMPAIGN NAME
Halls Breathing Space 2021 & 2022
THE CHALLENGE
Halls wanted to shift perception from being a just breath mint into something a little more creative and lifestyle focused. That, and they’d never done a large mixed media campaign before.
THE INSIGHT
Creatives live for their creations. They look at life with curious eyes, and they breathe it all in: the insights, the inspiration, everything that could lead to their next creative breakthrough.
THE SOLUTION
We gave them a place to do just that - to collaborate and create in the heart of Johannesburg. Karabo Poppy, one of Joburg's top illustrators, curated and hosted designers, painters, artists and creators over a period of two months.
She provided them with her trained eye, offered valuable insights, and gave them room to breathe it all in. They created Halls-centric pieces of art, and we filmed it all, releasing content episodically on social media. Afterwards, the artworks were all auctioned, going to new homes where new owners could look to them for inspiration… and breathe it all in.
COLLABORATING WITH
Ogilvy
BREATE FOR IT HALLS 2021 - EPISODE 1
BREATE FOR IT HALLS 2021 - EPISODE 2
BREATE FOR IT HALLS 2021 - EPISODE 6
BREATE FOR IT HALLS 2021 - BREATHE YOUR PASSION
BREATE FOR IT HALLS 2021 - OVERCOMING BY COLLABORATION
