The Ville de Montréal is repeating for a third edition this pedestrianization initiative in the major commercial arteries, the same one that allowed it to be named one of the coolest streets in the world by Time Out. Entitled Ontario en couleur, the Promenade Ontario is adorned with a colourful palette of neighbourhood businesses that personify the diversity of Montreal. This quilted palette is combined with typography inspired by sign lettering. Piles of blocks identify the route, evoking wooden characters and calling out to passers-by as they stroll along, a route punctuated by rest areas. A graphic gesture that is deployed in a multitude of ways, including banners, ground markings, full-size totems and display palisades.
