A Corner in the World | Brand Revamp and Web Design

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A Corner in the World is an organization for curatorial practice working at the intersection of arts, culture, and creative industries. They create content and organize events guided by a curiosity towards the interaction of different contemporary ideas and practices. Their work takes place in various spaces, with the participation of various other actors and explores transdisciplinary possibilities.

They needed a new identity to refresh their brand and bring a structure to their portfolio. During the brand design process, we wanted to keep the most prominent element from the old logo, which is the drop form, and explore it. The aim was to create a modern and structured identity based on the essence of this form.

acornerintheworld.com

The drop form, constructed by combining a square and a circle, is the most prominent element of the existing logo. The square's edge symbolizes a 'corner,' while the circle implies 'the world.' We wanted to keep that drop form since it simply and recognizably reflects the brand name.

However, typographic and layout edits were needed because of kerning issues and illegibility on the small usages. The requirement was for a logo that could be applied to different sizes. So, we created a horizontal logotype and used drop form on its own to create a brand emblem.

We've created new visuals and meanings by exploring the form—it's sometimes an abstract image implying inclusivity or connection. Sometimes, a moving emblem changes position according to the perspective.

In addition to asset creation, we worked on web design. The aim was to design an appealing portfolio site calling for potential future collaborations. We divided the homepage into eight parts, allowing all sections to be seen with their contents. The page expands vertically if the user clicks on details.