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Enka Culture & Art Meetings organizes theatre, open-air, and music events each year. They decided to rebrand the identity for the 29th-anniversary celebrations in 2017. The rebranding process started with the theatre meetings.

As three designers, we developed a visual concept and applied it to the gatherings. The concept of 2017 was to pay homage to different artists who created work conceptually fitting to the gatherings.

During our research for the theatre gatherings, we're inspired by the hypnotizing effect of Louise Bourgeois's spiral and designed ours. While it symbolizes the artists in the middle on the stage, the rectangular frame on each asset symbolizes the stage itself.